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Business QR codes and GS1 Digital Link with SmartLinks
Videogram is powered by SmartLinks, the connected-product platform that turns any physical product into a digital experience. If your brand needs dynamic QR codes, NFC tags or GS1 Digital Link barcodes, SmartLinks has you covered.
Dynamic QR codes for business
Create QR codes for packaging, labels, menus, posters and products that you can update at any time – without reprinting.
GS1 Digital Link ready
Generate GS1 Digital Link QR codes that carry your GTIN, batch, serial and expiry data – ready for the move from 1D barcodes to 2D at the till (Sunrise 2027).
Product authenticity & traceability
Give every item a unique digital identity for anti-counterfeiting, warranty registration, digital product passports and supply-chain traceability.
Scan analytics & engagement
See where and when customers scan, then run competitions, loyalty, manuals, recipes and personalised content from one platform.
What is a GS1 Digital Link?
GS1 Digital Link is the global standard that lets a single QR code do the job of a traditional barcode and a website link at the same time. Retailers can scan it at checkout, while shoppers scan the same code with their phone to see product information, ingredients, allergens, sustainability data, instructions or promotions.
SmartLinks makes it simple to create, manage and resolve GS1 Digital Link QR codes for your whole product range – so you're ready for 2D barcodes in retail and digital product passport regulations.